Brand Strategy + Activation

With distracted driving on the rise, mobile agency AppColony created OneTap – an easy to adopt, simple app that could help reduce cellphone usage on the roads.

With OneTap, we collaborated on brand strategy, the creation of strategic community + corporate partnerships and the development of an integrated product launch into the Canadian market leveraging media events, social channels, strategic content and influencers. We created partnerships with law enforcement, community stakeholders and leading corporate partner The Cooperators.

The launch campaign exceeded 73 million in audience reach (1200% of goal) and more importantly, amplified a more impactful and thought provoking conversation on distracted driving.

How we helped

Brand Strategy + Activation

Influencer Integration

Strategic Partnerships

Integrated Product Launch