Brand Activation + Content Strategy

When Alberta-based Sundial Cannabis was launching into the Ontario market, they turned to the BALDWIN + BRANT team. 

Bringing a brand story to life without product can be challenging. We built a strategic plan that included social with a well-devised content plan, influencers of all types and strategic corporate partnerships.

The exclusive, invite-only launch for retailers, partners, influencers and media took place at the Distillery District’s Fermenting Cellar in downtown Toronto. The evening took guests on a multi-sensory experience through each of Sundial’s three lifestyle brands - telling each brand story with visuals, entertainment and interactive stations. Some popular features included the luxurious gold and black Top Leaf Lounge, an interactive Alberta-themed graffiti wall, a feature lemonade stand in a lush, tree filled garden with 20 ft oversized swings, performances by Delaney Jane and Kardinal Offishall and an aromatherapy station with custom blends curated by Sundial and The Apocathery.

The result was an epic evening of fun, education and entertainment with a packed influential house and more than 600K in positive media impressions for the Sundial brand. 

How we helped

Brand Strategy + Activation

Influencer + Social Strategy

Strategic Partnerships